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Transforming Agriculture, Empowering Profits.

Mission and Vision

The mission of Good & Lucky is to massively scale small, independent, low input, distribution-secure farms. Many farmers today use systematic approaches to create profitable, high-yield, self-sufficient, environmentally sustainable farms. Franchise ownership is an attractive way for entrepreneurs with modest seed capital to use systematic approaches to achieve financial, personal and lifestyle goals. These two ideas together form the value proposition of Good & Lucky.

Our Value Propositions

Farmers working in the field

For Entrepreneurs

Good & Lucky proposes to develop small farm ownership into an executable business for entrepreneurs seeking to grow nutritious food, reverse the impacts of outsider-controlled farming, and revitalize rural America. Small farms are now economically viable.

For Investors

Our scalable franchise model for small farming empowers franchisees to achieve profitability through proven, systematic methods that reduce costs and maximize yields, aligning with current consumer trends favoring sustainability. With comprehensive support, expert guidance, and a network of peers, our franchisees minimize risks and accelerate their path to success. Additionally, Good & Lucky Farms offers investors the chance to make a meaningful social and environmental impact by promoting soil regeneration, biodiversity, and the revitalization of rural communities.

Business people are looking at the fields considering the investments.

Frequently Asked Question

What support and expertise does Good & Lucky Farms provide to franchisees?

Good & Lucky Farms provides comprehensive know-how on land characteristics, crop selection, farm management techniques, scientific knowledge, hiring best practices, supply chain management, and real estate advice that helps franchisees to succeed.

How does the team at Good & Lucky Farms support franchisees?

Good & Lucky Farms maintains a lean staff focused on developing the intellectual property (IP) necessary for franchisee success, including roles like Franchise documenter, contract lawyer, financial modeler.

What responsibilities do franchisees have when starting a franchise?

Franchisees are responsible for selecting a site, providing seed funding, and managing the financial, operational, and marketing plans necessary to drive the farm to profitability.

What advantages does this model offer compared to developing a farm business from scratch?

The Good & Lucky Farms franchise model offers a proven formula for success tailored to the franchisee’s territory. It reduces the learning curve and need for experimentation, with incremental learning paced to the growing seasons. In addition, franchisees benefit from being part of a network of peers pursuing the same goals, supported by a franchisor that provides essential knowledge, resources, and alignment with shared objectives.

Who is the ideal candidate for a Good & Lucky Farms franchise?

Ideal candidates are individuals seeking a new career, with strong business backgrounds, an interest in regenerative farming, willingness to work within a prescribed system, proximity to agricultural areas, and access to or comfort with obtaining $500k in seed capital.

Do I need to live on the farm to own a Good & Lucky Farms franchise?

No, owners may choose to live on the farm or manage it semi-absently through an experienced onsite grower. This model is suitable for both urbanites dreaming of country life and small-town residents looking to invest in their communities.

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