Mission and Vision
The mission of Good & Lucky is to massively scale regenerative farms in the US via a franchise model. Regenerative farming is a systematic approach for creating profitable, high-yield, self-sufficient, environmentally sustainable small farms. Franchise ownership is an attractive way for entrepreneurs with modest seed capital to use systematic approaches to achieve financial, personal and lifestyle goals. These two ideas together form the value proposition of Good & Lucky.
Our Value Propositions
For Entrepreneurs
Good & Lucky proposes to develop regenerative small farm ownership into an executable business for entrepreneurs seeking to grow nutritious food, enjoy a slower-paced career, reverse the impacts of industrial farming, and revitalize rural America. Small regenerative farms are now economically viable.
For Investors
Our scalable franchise model for regenerative farming empowers franchisees to achieve profitability through proven, systematic methods that reduce costs and maximize yields, aligning with current consumer trends favoring sustainability. With comprehensive support, expert guidance, and a network of peers, our franchisees minimize risks and accelerate their path to success. Additionally, Good & Lucky Farms offers investors the chance to make a meaningful social and environmental impact by promoting soil regeneration, biodiversity, and the revitalization of rural communities.
About the Founder
Becca Treptow is a Chicago native descended from Nebraska homesteaders. Her family’s history traces a common pattern of rural to urban migration and increasing educational attainment. Eager to get back to her roots and apply her proven brain, Becca has left her corporate career to found this endeavor. She intends to reverse her family’s journey and devote herself to farming with a fresh perspective. Becca’s thinking is inspired by English Pastoral (Rebanks), One Straw Revolution (Fukuoka), Common Ground (Tickell) and the faculty of the Thaer-Institut (Humboldt U. Berlin).
Frequently Asked Question
What support and expertise does Good & Lucky Farms provide to franchisees?
Good & Lucky Farms provides comprehensive know-how on land characteristics, crop selection, farm management techniques, scientific knowledge, hiring best practices, government program navigation, supply chain management, and real estate advice that helps franchisees to succeed.
How does the team at Good & Lucky Farms support franchisees?
Good & Lucky Farms maintains a lean staff focused on developing the intellectual property (IP) necessary for franchisee success, including roles like Master Farmer, Staff Scientist, Franchise Designer, Business Developer, Real Estate Strategist, Government Relations Expert, and Trade Relations Expert.
What responsibilities do franchisees have when starting a franchise?
Franchisees are responsible for selecting a site, providing seed funding, and managing the financial, operational, and marketing plans necessary to drive the farm to profitability.
What advantages does this model offer compared to independent farming?
The Good & Lucky Farms franchise model offers a proven formula for success tailored to the franchisee’s territory. It reduces the learning curve and need for experimentation, with incremental learning paced to the growing seasons. In addition, franchisees benefit from being part of a network of peers pursuing the same goals, supported by a franchisor that provides essential knowledge, resources, and alignment with shared objectives.
Who is the ideal candidate for a Good & Lucky Farms franchise?
Ideal candidates are individuals seeking a new career, with strong business backgrounds, an interest in regenerative farming, willingness to work within a prescribed system, proximity to agricultural areas, and access to or comfort with obtaining $500k in seed capital.
Do I need to live on the farm to own a Good & Lucky Farms franchise?
No, owners may choose to live on the farm or manage it semi-absently through an experienced onsite grower. This model is suitable for both urbanites dreaming of country life and small-town residents looking to invest in their communities.
Latest News & Articles
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Rebuilding Soil Health: The Science Behind Regenerative Agriculture and Carbon Sequestration
Read more: Rebuilding Soil Health: The Science Behind Regenerative Agriculture and Carbon SequestrationSoil health is at the core of regenerative agriculture, offering significant environmental benefits, including carbon sequestration. This article delves into the…
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Beyond Organic: How Regenerative Agriculture Goes a Step Further for the Planet
Read more: Beyond Organic: How Regenerative Agriculture Goes a Step Further for the PlanetWhile organic farming has been popular for its environmental benefits, regenerative agriculture takes sustainability to the next level. Unlike organic methods,…
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The Future of Food: How Regenerative Agriculture is Reshaping the Global Food Supply Chain
Read more: The Future of Food: How Regenerative Agriculture is Reshaping the Global Food Supply ChainRegenerative agriculture is not just a trend; it’s a transformative force reshaping the global food supply chain. By focusing on soil…
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